The “Next Generation” Project
Bridging the Classroom, the Studio and the Professional Art World
Led by Mason Williams and Kelley Mogilka, the Next Generation Project is a cornerstone education element of the Annual Laguna Beach Plein Air Painting Invitational. This immersive program is designed specifically for Laguna College of Art + Design (LCAD) students, offering a professional platform to engage with the century-old tradition of plein air painting and the Laguna Beach art colony.
Professional Learning Opportunities
The program provides students with a rigorous, real-world curriculum:
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Historical Context: Explore the heritage of plein air painting that established Laguna Beach as a world-renowned artists’ colony.
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Technical Growth: Refine perception and observation skills while painting outdoors, on-site, under varying light conditions.
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Master Mentorship: Participate in a specialized pre-event workshop led by a professional LPAPA Signature and Artist Members.
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Professional Exhibition: Compete in a high-stakes plein air painting competition and fine art exhibition.
The Competition & Exhibition
The program culminates in the Next Generation Paint Out. During this “Quick Draw” event, students are challenged to complete a 9″ x 12″ painting in just three hours.
Following the competition, the works are professionally framed and juried for awards. The top-tier student works are showcased at the Annual Collectors pARTy, where winning students are invited to receive their awards and network with the nation’s top collectors and professional artists.
Program Vision & Objectives
Developed with the expertise of LPAPA Signature Artists Jeff Sewell and Rick J. Delanty, and currently led by LCAD MFA Graduates Signature Artist Mason Williams and Artist Member Kelley Mogilka, the Next Generation Project prepares students for successful careers in the fine arts. By funding this initiative, LPAPA and LCAD ensure that the next generation of creators has the technical skills, professional exposure, and creative confidence to carry on the Laguna plein air painting legacy.
Ultimately, we aim to transform how students view the landscape, inspiring them to see the world with an artist’s eye and the discipline of a professional.
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